APC

Designer Jean Touitou launched Parisian brand A.P.C. in 1986. Offering minimalist, effortlessly cool urban designs, APC stands out as timelessly cool. Touitou's designs go against the curve - The vogue was for ostentatious maximal fashion yet APC is a label that offered minimalist, effortlessly cool urban staples. APC- "Atelier de Production et de Crèation" (The production and creation of clothing). Its no-nonsense name is symbolic of the label's clean-cut, minimalist approach to design, which the brand applies to wardrobe staples with incredible results. It's this understated approach and emphasis on fabric and cut that sets a standard from season to season. APC pieces have no age or style boundaries. Preferring a more precise and thoughtful approach to life, Touitou ensures the longevity of the brand as well as its clothing.