Velour

Velour was launched in 1997 by designer Per Andersson, owner of the famous Gothenburg Nostalgi store. Nostalgi attracted the city's local musicians, models, photographers, and others who fell for Andersson's eclectic selection of never-worn vintage initially taken from his grandparents' tailor shop in Mariestad. Andersson later launched Velour to reflect the innovative ways he observed his artistic clients mixing the shop's vintage pieces with their modern sensibilities Velour's ethos springs out from their history and their eclectic inspiration. Velour offers perfect fit and beautiful details, from key pieces to a whole wardrobe, leaving it up to the wearer to create his own individual style.