Wood Wood

Launched in 2002 by three former students of Denmark's Royal Design School, The Wood Wood store started life in Copenhagen selling limited edition t-shirts, sneakers, skateboards, collector toys and art books. Wood Wood the brand quickly followed and is now a major force in Danish design. Designer Karl-Oskar Olsen sees Wood Wood as a way of life: "We have an open mind, there are no rules, our spirit is free so we can move in any direction and work intuitively." Each season Wood Wood combines themed graphics with classic styles that have been redesigned to create something quite unique - managing to form a new bottom line from which to work from. In a world where the lines of difference in design are often blurred, Wood Wood is an inspiration.