APC

Designer Jean Touitou launched Parisian brand A.P.C. in 1986. Offering minimalist, effortlessly cool urban designs, APC stands out as timelessly cool. Touitou's designs go against the curve - The vogue was for ostentatious maximal fashion yet APC is a label that offered minimalist, effortlessly cool urban staples. Collections feature sleek, no-nonsense designs and their denim is a favourite of most, including the influential Sartorialist APC- "Atelier de Production et de Crèation" (The production and creation of clothing). Its no-nonsense name is symbolic of the label's clean-cut, minimalist approach to design, which the brand applies to wardrobe staples with incredible results. The obsessive emphasis placed in fabric selection and cut are the hallmarks of the brand. It's this understated approach and emphasis on fabric and cut that sets a standard from season to season. APC pieces have no age or style boundaries. Preferring a more precise and thoughtful approach to life, Touitou ensures the longevity of the brand as well as its clothing.